TAG Heuer: official timekeeper of formula E

While the first race formula e (for power) took place in Beijing (China) on 13 September, the Swiss watchmaker TAG Heuer, very involved in the world of motor racing, was present as a founding partner and official timekeeper of the event.

Now that Rolex is official timekeeper of formula 1, watch brands turn to the formula E (FIA). Less known, but greener. Richard Mille to de Grisogono (who directed the trophy), passing by TAG Heuer, Swiss Watchmakers interested therefore more and more in this new discipline.

Founding partner and official timekeeper of the event, TAG Heuer was present throughout this urban pathway in the heart even Beijing via billboards along the Replica Watches pits and on the starting grid. The mark also synchronized all information running on the control screens, informing time real drivers, fans and media.

A new technology, new "noise". It is in an electric murmur that is are so slender cars of the Championship formula E world, twenty cars Spark-Renault SRT-01E strictly identical, filling the air of Beijing from their unique and futuristic decibels. They were more than 75,000 spectators to applaud their passage through a 3.44 km circuit around the Olympic Stadium, the famous "bird's nest".

E-pioneers took up the challenge, without yielding to the pressure (little obvious reminder of the famous slogan of the brand "don't crack under pressure"). Or, twenty-five laps of race on 100% electric-powered cars. The race was epic until the very last turn. It is finally the Ambassador of TAG Heuer, driver Lucas Di Grassi (Audi Sport ABT Formula E team) author of a final incredible, who won the first race in the history of the electric motor sport. For the occasion, the Brazilian driver was wearing his watch Carrera 1887 on the top step of the podium.

Says Alejandro Agag, CEO de formula E Holdings: "it's fantastic to have a partner such as TAG Heuer with whom we share the same values: boldness, respect for the environment and love of entertainment.

For his part, St├ęphane Linder, CEO of TAG Heuer remarked: "for TAG Heuer, is a logical extension to support the the World Championship of formula E, major innovation Fake Rolex over the last ten years. Motor sport is a big step towards a more environmentally friendly future for the environment. It is a futuristic technology and pioneer (...). This partnership goes without saying.

The biggest competition of electric motor racing cars is part of the continuity of our history with Motorsport and underscores our commitment to sustainable development. The passion of cars stimulates technical innovation and the quest for performance since the beginnings of the brand has led us to break records. Today's race is a dream that becomes reality, the first step in a new era". Next paddock high voltage? Putrajaya, Malaysia, on November 22.

Small information of last minute on TAG Heuer: watchmaker is working on the design of a connected watch. "We want to launch an smartwatch\r" indicated Jean-Claude Biver, boss of the watchmaking at LVMH branch recently. "But it does not copy the Apple Watch."